SEO
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What is SEO?
By implementing fundamental search engine optimization (SEO) techniques, you can effectively optimize your website to ensure that user searches direct them towards your online platform.
The primary source of traffic for your website is search engines. Therefore, SEO and website optimization play crucial roles in driving targeted and relevant traffic. Naturally, the initial requirement to achieve top rankings on Google is careful planning and the implementation of a professional SEO strategy.
Functional SEO requirements
1- Optimizing your website structure
We ensure that the structure of your web pages and internal links is easily readable by search engines.
2- Website content optimization
One of the two essential components of SEO is optimizing the structure and content of your website. The quality and performance of your website not only impact your search engine ranking but also enhance the overall user experience. We employ the best optimization techniques and adhere to industry standards on your behalf
3- Content optimization for keywords
We ensure that your website effectively incorporates and emphasizes both primary and secondary keywords
4- Adhering to search engine factors
We implement necessary edits to ensure your website fully complies with standard SEO principles.
5- External website optimization
The second aspect involves acquiring links from other websites to boost your site’s visibility. These external links can significantly influence your relevance to search engines. The best SEO companies prioritize the quality, rather than the quantity, of these external links.
6- Diverse domain and backlink compliance
To achieve a favorable, reliable, and long-term outcome, we maintain a high variety of domains and anchor text in the links
7- Creating backlinks within related articles
We strategically place backlinks to your site within relevant pages, fostering trust from Google and other search engines.
8- Manual back-linking
All your backlinks are generated manually by our team, avoiding the use of robots or the purchase of backlinks on your behalf.
SEO strategy
Analysis and formulation
1.Install Google Search Console
The initial step in the process of checking and analyzing user behavior on your site is to install Search Console.
2.Comprehensive Keyword Research
Comprehensive keyword research is crucial for formulating your business strategy. It not only provides insights into the market and competitors but also helps identify the needs of your target audience. A comprehensive keyword report will be provided to you based on this research.
3.Cleaning and Categorizing Main and Secondary Keywords
After conducting keyword research, the next important action is to categorize and organize these keywords. This allows us to derive meaningful results from the data and prioritize our efforts accordingly, targeting different pages of your website.
4.Analysis and Review of Internal SEO Status
Specialized tools will be used to check the internal SEO status of your site. Understanding the current SEO situation helps us target more accurately. A detailed report on internal linking, H tags, titles, meta tags, and content of each page will be provided to you.
5.Analysis and Review of External SEO Status
The external SEO status of your site, particularly the quantity and quality of links, needs to be assessed. This analysis helps identify poor quality links and spam. The distribution status of anchor texts will also be checked, and necessary corrections will be provided. A comprehensive report on the quality and quantity of created links will be presented, enabling us to plan for link building and reporting.
6.Analysis of Competitors' Situation
Understanding the strengths and weaknesses of your competitors provides valuable insights into the competitive market. This allows for more accurate time and financial planning, enabling you to enter the market fully informed. You will receive a complete report on your business competitors’ status after this analysis.
7.Provide a Link Building Program
Link building is a sensitive aspect of SEO, and mistakes can lead to penalties from Google. Therefore, link building should follow a suitable and targeted schedule. This stage involves determining the priority and impact of link building sites for your website. Additionally, suitable sites for reporting will be recommended to you
8.Providing Content Production Ideas
Based on the comprehensive keyword research, you will receive various targeted ideas for blog content production on your site.
9.Presentation of General Page Structure
The number of pages your site should have and the keywords each page should target will be determined based on keyword research. A complete report will outline the overall structure of the pages, combining keywords, SEO principles, and user experience. This report will specify the necessary pages and titles for your website
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Improve internal SEO status
1.Setting titles and meta tags
Titles and meta tags are rewritten or optimized to incorporate target keywords, making your content more appealing to users and increasing search engine rankings.
2. Optimizing H tags
H tags (heading tags) on main pages and articles are optimized using the targeted main and secondary keywords to improve their relevance and visibility.
3.Content-oriented SEO optimization
The content of main pages is optimized based on SEO principles and the target keywords of each page, helping to improve their rankings in Google search results.
4.Optimizing internal links
 Internal links on main pages and the blog are optimized in terms of link text, location, and quantity. Menu and footer links are also created and optimized based on the site’s page structure.
5.Optimizing image information
Image descriptions (Alt tags) on the site and blog articles are adjusted to include target keywords, improving their relevance for search engines.
6.Making or analyzing the site map
The site map is reviewed and corrected if necessary to ensure its accuracy and effectiveness in guiding search engine crawlers.
7.Providing Content Production Ideas
Based on the comprehensive keyword research, you will receive various targeted ideas for blog content production on your site.
8.Presentation of General Page Structure
The number of pages your site should have and the keywords each page should target will be determined based on keyword research. A complete report will outline the overall structure of the pages, combining keywords, SEO principles, and user experience. This report will specify the necessary pages and titles for your website.
Improve external SEO status
1- Identification of spam backlinks
All backlinks to the site are checked, and if any spam or invalid backlinks are found, deletion requests are sent to the host sites. If necessary, the backlinks are disavowed to prevent negative impacts on SEO.
2- Reporting Spam Backlinks to Google
During the strategy development phase, spam backlinks are fully identified and investigated. At this stage, these backlinks are reported to Google to minimize their negative impact on the site’s SEO as quickly as possiblec
3- Linking on valid pages
After designing and finalizing the SEO strategy, the required number of backlinks is determined. Based on this, a targeted and relevant link building campaign is implemented on valid pages according to a specific schedule
4- Appropriate distribution of anchor texts
The text of existing links is carefully checked and modified if necessary to ensure the correct proportions of all types of anchor texts are maintained.
5- Getting signals from social networks
Leveraging social network signals can positively impact your site’s SEO. In line with this, links are established with your business brand name on effective social networks such as LinkedIn, Facebook, and Pinterest. For example, articles produced on your site’s blog are shared in these social networks.
Advertorial Reportage on reputable sites
Optimizing your reportage text
The text of your reports is reviewed in terms of writing and SEO principles to make necessary corrections, if needed, enhancing the effectiveness of your reports
Publishing a monthly reportage
Every month, a number of reports from your site will be published on appropriate and reliable sites, based on the identified needs during the SEO strategy design and analysis phase. This helps to secure permanent and effective backlinks.
Specialized SEO Consulting
Keyword Advice
Researching and selecting the right keywords is a crucial step before starting the SEO and content creation process. Our SEO experts will assist you in finding relevant and suitable keywords to target. This will enable you to understand your market and customer needs, allowing you to plan your strategy effectively.
Consulting to Improve Internal SEO
Improving the internal SEO of your site can be challenging due to its scope and complexity. Proper usage of H tags, internal linking, optimizing main and secondary keywords, and enhancing the content of each page are essential actions to enhance internal SEO. Our SEO experts will thoroughly examine these aspects to identify the weak points of your site and provide guidance on how to fix them.
Consulting to Improve External SEO
While external SEO may not be as extensive as internal SEO, it is equally important. If you haven’t engaged in link building before, our SEO experts will guide you in identifying appropriate and relevant sites for link building. If you have conducted link building activities, we will assess whether the approach was appropriate. Our SEO experts will help ensure the quantity and quality of your link building efforts. We will also provide guidance in selecting suitable sites for reporting and optimizing SEO report text.
SEO Content Production Consulting
To achieve higher rankings and visibility in Google search results, it is essential to create attractive and SEO-friendly content for your website and blog pages. Our SEO experts will assist you in understanding the principles of writing SEO content for your main and blog pages. We will also provide necessary corrections to align the content with SEO best practices.
Monitoring and providing monthly reports
Continuous monitoring of search console
Our SEO experts consistently review the status of your site’s input channels to ensure the ongoing improvement of your site’s SEO.
Presenting a monthly report
On a monthly basis, a comprehensive report detailing the actions taken and the current status of your site will be provided to keep you fully informed about all the implemented strategies and activities
Provide a full report of the links made
A complete list of all the created links, including the URL’s of the target pages, will be provided to you.
These services aim to enhance your website’s visibility, rankings, and overall SEO performance.
FAQ SEO
Organic search results are unpaid listings that appear naturally based on their relevance to the user’s query, while paid search results are sponsored listings that advertisers pay for.
The timeframe to see SEO results varies depending on various factors but generally takes several months to see noticeable improvements. Continuous efforts yield long-term results.
While SEO techniques are applicable to other search engines, Google’s dominance makes focusing on its ranking factors crucial for SEO success.
Basic understanding and implementation of SEO best practices can go a long way, but there are user-friendly SEO tools and resources available to guide individuals with limited technical knowledge.
Both options are viable. Small businesses and individuals can implement basic SEO strategies themselves, but hiring an experienced SEO professional or agency can provide in-depth knowledge and expertise.